Target 2030

OUR ROADMAP

The IBU’s overall Vision, Mission and Objectives were approved at the President’s Meeting in Munich in September 2021.

VISION

WE ARE THE GLOBAL BIATHLON FAMILY, A SUSTAINABLE AND INNOVATIVE SPORT WITH INTEGRITY

The fact that we are a global Biathlon Family is our greatest asset, but it is not something that we can take for granted. Indeed, we will continuously need to nurture and evolve our family. We will need to be sustainable in everything we do to ensure that the future generations may enjoy winter and snowsports. We will need to be innovative to stay relevant for our stakeholders, especially the fans. We will also need to safeguard the integrity of our sport to be credible and to earn the trust of all our stakeholders.

MISSION

THE IBU SUPPORTS, EMPOWERS AND INSPIRES THE BIATHLON FAMILY TO DEVELOP AND GROW THE SPORT

The mission of the IBU describes how we operate our day-to-day business and in doing so, work toward realizing our vision.

IBU HOUSE

Our entire strategic framework is condensed into the IBU House, which represents both the foundation and overall direction for our sport.

TARGET 2030

Target 2030 is the new strategic framework for the future of biathlon, which was presented and approved at the 16th Ordinary IBU Congress in September 2024. It is built on the foundations established by Target26, which was launched in October 2019, and takes advantage of the many achievements realised under that plan between 2019-2024, in order to propel the sport to new heights in 2030 and beyond.

STRATEGIC PRIORITIES

- Closing the competition gap

- Development of a modern, sustainable sport and event concept

- Analysis of the IBU's commercial model

- Integrations of underlying principles

FIVE TARGETS FOR 2030

Target 2030 focuses on five distinct targets.

At the centre of each of these targets is the athletes. Only by hitting each of these five targets can the IBU ensure that the sport progresses in a sustainable, dynamic way, enabling the next generations of athletes to be provided with the best possible platform to perform.

EMPOWERING OUR FEDERATIONS

We have laid a solid foundation through the NF Development Support Programme and the IBU Academy. Going forward, we aim to provide even more targeted support and tools to develop young athletes, educate coaches, and attract more youth to biathlon.

ENHANCING OUR EVENTS

The international IBU event series provide the platform to showcase our product. The success and visibility of IBU events is crucial since the overall financial model of biathlon is built on their international reach and interest.

EXTENDING OUR REACH

The reach of our sport is an important determinant of our market value. In the era of digital media, a sophisticated approach is required to respond to the changing consumption patterns of our viewers and followers worldwide. The IBU will work to empower the entire Biathlon Family to grow the global fanbase.

IMPLEMENTING GOOD GOVERNANCE

The IBU has become recognised as a modern and progressive International Sport Federation. The successful establishment of the operationally independent Biathlon Integrity Unit (BIU) has become a case study of excellence in integrity matters within the sports movement. We aim to lead the future development of international best practice for integrity and good governance while assisting the NFs to strengthen their own governance.

INNOVATING OUR FUTURE

The IBU needs to monitor emerging trends to ensure a timely and innovative response to new challenges. Meanwhile, we must take responsibility for our environmental impacts and use our platform to effect behavioural change while ensuring that we leave a positive social legacy.

For more information about Target 2030, please browse the brochure below:

Human Rights Policy

Activity Reports